You have setup all your offerings, now what? We make it super easy to share your profile URL and/or embed it onto your website and start promoting and sharing with your community.
But first, we recommend setting up a launch strategy and a 'launch date' - aka the first date you are going to start teaching (or give access to on-demand). We want to guide you through a few steps to make your launch successful.
1. Make Your Profile & Offerings Complete - We recommend having all your offerings ready to go before sharing with a single person. This way, when someone views your profile, they can see everything they can engage with. You won't miss opportunities if you have a live class up but no class packs, for example. Or on demand option if someone can't make your live time.
Make sure you've decided times/dates/prices and have more than one upcoming class (set recurring, for example). This will help people know that you will be offering for some time and you are prepared and read. For example, if you have one upcoming class, but have membership or class packs, likely someone won't buy those unless they see more classes.
Checklist Of Completed Offerings:
- Live classes?
- Recurring Live Classes?
- Class Packs?
- Gift Cards?
- Intro Videos and/or On Demand Videos?
- Program - Series, Workshop, Training, etc?
Decide of these what you want to offer and try to have as much ready to go before launch!
2. Decide on a Launch Date: Once your offerings and profile are complete, we recommend, if this is a new offering, to give yourself 2-3 weeks until official 'launch date' The launch date will be the date of your first live classes start date. So, you will create your offerings with the start date in 2-3 weeks.
If you are already offering weekly classes/membership and need to transition right away then skip this. You can still offer a 'presale' offer for the transition (details below). If you need help transitioning your current members to vstudio, please contact us at email@example.com - we will be happy to guide you through it.
3. Provide Pre-Launch Promotion/Discounts
By deciding on a launch date, it gives you a window of time to make a time-sensitive and limited promotion for your offerings. And, in turn, help back fill your upcoming classes while creating some buzz/excitement.
Now that you have all your offerings setup, starting in 2-3 weeks, you can focus on a pre-launch sale.
1. Class Packs
Lets say your 10 class pack will be $10 a class (so $100) "after the launch" then you can do a X% discount if purchased before the launch date. So lets say for the next 2 weeks your normally prices $100 class pack will be only $70! All you need to do is save your class pack at $70, communicate to your audience that it is normally $100, and then on your launch date go in and change it to $100.
Same thing here, remember that you have the option to add a 7 day free trial. You could set the first month as a lower rate and then increase it to regular rate on the launch date.
Please note, when you change the membership date, it will change for everyone on their next renewal. You could give a founding offer, like promo code for another program, or a private session with you if signed up before X date instead of discounting.
3. Drop In Classes
Lets say your classes will be $20 a class but you want to give an offer. What you can do is list your classes at the regular rate ($20) and then share with your community a promo code to signup at a steep discount. For example 50% off all drop in classes before the launch date.
You can generate the promo code, share it and then on the launch date, press 'regenerate' and that promo code for 50% off will no longer be applicable.
So someone could book 5 classes in the future with you, but only get the discount if pre-purchased.
All of this will help you fill up your classes in advance and create some urgency to signup. As people always push things back. Creating urgency and scarcity and some time to promote will help support a successful launch!